Mail Merge Tutorial

Use Mail Merge in Microsoft Word 2003 and Word 2007 to produce bulk personalized letters and emails from just ONE document.

Mail merge virtually eliminates the need to pay monthly subscriptions to email marketing companies or agencies.

Most people don’t realize that the software to send personalized bulk emails is ALREADY on their own computer.Mail merge is a very valuable tool for small business owners as it gives you the ability to design and publish professional letters and email campaigns.

Mail merge using word and outlook is relatively simple.The benefits of being able to use mail merge are huge.In the past when you wanted to send letters or emails out to a list of people you had to manually input each name and address separately.A painstaking procedure at the best of times.Using word mail merge this can all be accomplished in the ONE word document.

So, if you have 100 or even 10,000+ letters or emails to print or send, they can all be done at once with the click of a mouse.

From a marketing perspective personalized letters and emails are MUCH more well received. People are more likely to read something that is directed at them personally rather than something that looks mass produced.

Small business owners will appreciate the substantial return on investment that personalized correspondence can achieve.Don’t just use the merge fields after Dear, and for your senders address. Advanced users should take full advantage of the functionality of the program.

Use the recipient’s name frequently throughout the body of your content.If you have custom fields in your database such as; partners name, children’s names, pet name and birthday, then by all means you should use these fields to their full extent

The more personal the better. Your message will more likely be read and more importantly, remembered.

Letter Writing Tips: Insert their business name or first name in the headline of your letter. Make sure your headline clearly states what your letter is about, otherwise it may not get read any further.

Photos and BTW remarks work wonders. Always include a picture of yourself so the reader can relate to you. Writing a p.s. after your name is also a good trick as these remarks get high readership.

Email Writing Tips:Use tables when designing your email letter template. Tables can be centred to the page and they look more professional.

You can add borders, cell shading and other styling to your table, plus it is easy to layout your content in an organised manner.

About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:

Mail Merge Word 2003

www.mailmergeguide.org/howtomailmerge

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